Software Assurance has been around for more than 10 years, and has continued to add more benefits and value to users throughout that span of time. Originally the re-invention of an upgrade insurance program, the current Software Assurance benefits include new version rights, deployment tools, training options as well as support services. With all the benefits that are available through this program, most customers focus on the new version rights and the virtual access rights that software assurance (SA) offers. Also, SA can only be added at the point of license purchase and cannot be added to retail licensing. You can add SA to OEM products, as long as purchased within 90-days of the original OEM licensing purchase.