Retail has been a prime focus for my recent blogs for the digital signage industry. I believe that digital signage has a huge opportunity in the retail market. Customers have been flocking to retail stores in hopes to find the perfect holiday gift for their friends, family, and coworkers. Retail stores are starting to see customers come in, in high volumes. This is where digital signage can assist the retailer and their sales associates. I have briefly discussed the advantages of using interactive kiosks as an addition to the sales force and to provide customers with a positive customer experience. Now I would like to dig deeper in the use of tablets in retail stores.

Buying a Holiday gift is always something that is a daunting task unless you already know exactly what to get that special person. Here is a list of 5 unique gifts that should appeal to nearly any techie out there.

Near Field Communications (NFC) continues to be the current buzz word in the technology industry. In a past blog post I discussed the future of NFC in digital signage and how it would be used in that industry. In the digital security and surveillance industry there has been a lot of buzz about NFC in access control and what the future may hold for adoption of this technology.

Mobile applications are slowly introducing a new way to attract new customers and encourage additional sales. This trend has a lot to do with the heavy use of social media platforms. In a past blog post Consumer Adopting for Digital Signage Coupons I talk a lot about how retailers can benefit from using mobile applications to download instant coupons to encourage consumer behavior.

In my last digital signage blog Consumer Adoption for Digital Signage Coupons I talked about the benefits of using digital signage technology to engage consumers with the use of instant coupons. To quickly recap I discussed the methods of delivering coupons through a mobile device with the use of QR codes. This blog generated some comments about the future of Near Field Communication (NFC). In this blog I will discuss my opinion of the future use and adoption of this new technology.

Digital signage and digital menu boards are rapidly becoming mainstream. Many different verticals are adopting this technology and now you will start to see a lot more of this technology on the roads. Digital menu boards are even being adopted for use in mobile food trucks.

ASIS is one of the biggest digital security and surveillance shows in the United States featuring the latest technology and solutions the marketplace has to offer. Seneca has the opportunity to exhibit for the second consecutive year, showcasing our xVault digital security product line.

You are starting to see a lot of new technology being implemented into security product line-ups. For example, Seneca has just launched a new line of specialty network video recorders (NVRs) which includes NVRs for niche markets such as in-vehicle mobile transportation. But what is next?

Following ISC West, Seneca’s product development team identified a gap in the digital security and surveillance market for a reliable mobile solution that can be used for in-vehicle solutions and is able to withstand extreme environments. In May 2012, Seneca announced the availability of their line of small form factor, specialized mobile NVRs built for in-vehicle digital security and surveillance deployments for the transportation market. This line of NVRs provides a complete, purpose built solution for buses, taxis, and emergency vehicles.

The demand for a mobile digital signage media player in the transportation industry is growing. With consumers always on the go, having mobile applications is a unique opportunity for the digital signage industry.  In the past year we have seen a rapid growth of advertising technologies to enhance consumer interaction and grab attention to tailored target markets, but despite these advantages, marketers are still facing challenges to getting the most appropriate messaging in front on consumers at the best times. This involves constant exposure to media, even on the go.