Black Friday is officially over, thank God! What did retailers use to ensure public safety and inventory control? Did they use additional staff members at entrances and exits? Did they simply deploy more camera solutions? Many retailers believe it or not used security cameras in hidden locations, in their mannequins. The next time you are looking at a display and see a mannequin, smile because a security guard may be reviewing the footage to ensure no assets are being stolen and or damaged.

The retail industry is expanding with ever more clothing stores, grocery stores, shopping centers, etc. With this increasing size, retail stores are a bigger target for internal and external criminal activity. So how can retail stores limit shrinkage and prevent loss?

Mobile applications are slowly introducing a new way to attract new customers and encourage additional sales. This trend has a lot to do with the heavy use of social media platforms. In a past blog post Consumer Adopting for Digital Signage Coupons I talk a lot about how retailers can benefit from using mobile applications to download instant coupons to encourage consumer behavior.

I have talked a lot about how consumer engagement is key in the digital signage retail market. Retail stores are constantly trying to stay ahead of their competition by enhancing engagement with their customers. Stores are beginning to develop differentiators through digital signage technology, from interactive kiosks, to embedded social media.

We previously discussed the importance of driving consumer behavior by using analytic methods such as Intel AIM Suite. However, what good is your content creation method if no one views your digital signage?