Increase in Digital Signage Menu Boards
How often have you gone into a restaurant and tried to order from a cluttered menu? Sometimes these menus are organized on a chalkboard or maybe there are so many options that they are all crowded together. Whatever the case may be, these factors make it difficult to place your order. If you look as this struggle from a retail perspective, a cluttered menu board will decrease sales. I cannot count the number of times that I had added something to my order because it looked appealing, this won’t happen with a menu board that is difficult to read.
The solution is simple: digital signage menu boards. You will start to see a lot of restaurants transition to a digital menu board. There has been an increasing demand that restaurants provide nutrition information next to their menu choices. Today, consumers are paying much more attention to calories and nutrition facts. Not only does digital signage have the ability to display this information, using digital signs can visually make your menu more appealing as well as organize your menu to display all your menu choices. Digital screens also allow content to change on a regular basis, simplifying promotions and menu choices.
The Affordable Care Act was put in place to allow people to make informative decisions about their health. Part of this act requires restaurants that have 20 or more locations to provide calories information on their menus. There are over 200,000 restaurants that are affected by this act which is going to result into an increase of digital signage menu screens.
Transitioning to Digital Signage Menu Screen
The initial cost of transitioning to a digital signage screen can be overwhelming. Digital Signage Today put out a survey in April of 2012 to evaluate the ROI of restaurants who adopted digital signage menu screens in the last 12 months. See graph below for their results:
Digital Signage Today also reported on the top 12 benefits of digital menu board and reported the following:
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Centralized control of menu board content
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Better pricing flexibility
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Lower costs for menu changes
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Increased customer satisfaction
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Increased sales of promotional items
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Improved operational efficiency
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Better compliance with menu labeling laws
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Higher check averages
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Increased sales of high margin items
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Improve order accuracy
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Increased foot traffic
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High margin per transaction
Ideal Media Players for QSR Digital Menu Boards
Seneca has a lineup of exclusive small form factor media players that are capable of supporting graphic cards needed to display enriched content, ideal for the QSR industry. These media players are engineered to be custom for your specific deployment.
Sarah Colson is an OEM Marketing Associate for Seneca where she is responsible for marketing and communications for digital security, signage, broadcast, and healthcare.