Three Great Reasons to Use Digital Signage
We have previously discussed a number of the benefits of different types of digital signage from interactive digital signage to simple digital signage displays. Here are three great reasons to use digital signage:
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Education: Mystic Aquarium used interactive digital signage to engage viewers to learn about the Titanic wreck. This digital signage deployment also used digital signage screens to attract the user to the exhibit. Read more.
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Awareness: New York City changed a Subway stop into an interactive Dog Park where commuters could engage in an interactive game of fetch with a virtual dog, which promoting Purina. Read more.
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Mobile in Retail: Retail stores are taking advantage of mobile interaction to notify shoppers of promotions and/or sales. This method is used to increase sales and create a favorable shopping environment without being overbearing. Read more.
The hardest obstacle marketers are facing is engaging their target audience. There are multiple digital signage technologies out there to enhance target messaging for different types of consumers. However, the most important step is to get a consumer in front of your screen.
Finding the Balance Between Entertainment and Content Messaging
You always hear to avoid marketing fluff whether it is in your content messaging or writing. Nobody cares about that verbiage, well except for marketers, right? The point of digital signage is to engage consumers whether your goal is to make a reservation using interactive digital signage or to promote a product or brand. When creating digital signage content do not look over the marketing fluff. When I say marketing fluff in digital signage I am referring to entertainment.
Entertainment in digital signage can be the difference between grabbing the attention of a viewer or having them walk right past the screen.
What do I mean by Entertainment?
There are digital signage screens everywhere you look, so making a consumer engaged is an important step. An example I have used before is the digital signage at gas stations, where the screen at the pump told me to look at it. Instantly I was engaged in whatever the advertisement was showing, as where before I would have just continued to put gas into my car.
Another great example of properly using entertainment in digital signage is through the Mystic Aquarium deployment. The exhibit showed scenes of the Titanic movie to attract viewers to the exhibit. Once there were there, they were able to engage in the interactive digital signage kiosks.
The Final Step: Hardware
It is important to add entertainment to your digital signage whether it is showing a clip to grab attention or engaging the consumer with an interactive experience. These types of deployments require a media player that is capable of high definition content and audio. This means you will need a high performance media player. Seneca has an exclusive line of media players for these types of digital signage solutions.
Sarah Colson is an OEM Marketing Associate for Seneca where she is responsible for marketing and communications for digital security, signage, broadcast, and healthcare.