Tablet PC + Kiosk = Interactive Digital Signage Failure
Interactive digital signage solutions have become extremely popular this year, especially in markets such a retail and entertainment. Kiosks help increase customer engagement, as we have discussed the successful deployments of the Mystic Aquarium in Mystic, Connecticut and Best Buy Theater, in New York City.
With the popularity of interactive kiosks on the rise, retailers are looking for a simple and cost effective way to implement this technology. The digital signage industry has been experimenting using tablet PCs for interactive digital signage solutions and at face value, it seemed like a good idea. Simple and cost effective; should be a great way to go, right? Wrong!
Why Tablet PCs Don't Work with Kiosks
Consumer grade product: Kiosks were designed to be used by a large number of people. It is fairly obvious that a consumer grade product, such as a tablet, would not be robust enough over the long term to withstand the constant use.
Environment: Consider the life of a touch screen kiosk in a mall environment. Besides constant use from shoppers, that system will be subject to spills from soft drinks, crumbs from snacks, heavy finger taps from unthinking users, and the need to be cleaned or disinfected from time to time. Think a consumer grade tablet (or even all in one PC) can withstand that kind of punishment?
Network Connection: Tablets are run primarily through WiFi technology. Depending on the location of the kiosk and the content delivered you will need to consider hardwiring.
The Digital Kiosk Solution
For a successful kiosk solution that delivers a real consumer experience you will need a solution powered by a media player not a tablet.
For a complete digital signage kiosk solution you need to make sure you have:
Display: A durable screen is essential for the consistent use of kiosks
Media Player: consider aligning environmental factors with your hardware for consistent performance
Casing: Depending of the location of the deployment you may need a durable casing protecting your solution from rain, dust, vibration, etc.
Networking: Bluetooth? WiFi? Wired Ethernet?
Software: Will you need consumer analytics, tailored content, video, and social media integration?
Seneca: Digital Signage Kiosk Solutions
Seneca offers complete and scalable solution engineering, manufacturing, and integration services for the digital signage ecosystem. Their line-up of media player consists of low cost, single display to multi display, high definition media players.
To learn more about Seneca media players click on the link below to compare their media players.
For more information about digital kiosk or how Seneca can help you in your next digital signage deployment contact a Seneca Account Manager at (877) 450-7808.
Have you tested a digital kiosk that used a Tablet PC? If so, what was your experience?
Sarah Colson is an OEM Marketing Associate for Seneca where she is responsible for marketing and communications for digital security, signage, broadcast, and healthcare.